Created in March 2020 by Laure-Anne de Tastes and Lauren Lachaud, Cultiv's ambition is to demonstrate that a skincare product with natural and local active ingredients can surpass the standards of the cosmetics industry in terms of effectiveness and sensoriality, while at the same time being part of an eco-design approach.
Supported by the InVivo group, experts in French agriculture, Cultiv aims to shine a new light on our French cultures, so common yet so extraordinary.
Welcome to our fields of beauty!
REVEAL THE STRENGTH OF FRENCH CULTURES
At Cultiv, we believe in the power of local cultures, whose intelligence and resilience are an incredible asset when it comes to skin care.
These crops, which have been growing under our feet for centuries, have developed extraordinary capacities to resist external aggressions such as drought, pollution and any form of imbalance. These are phenomena that we experience on a daily basis and that have an impact on our skin.
We set out to understand the source of this strength and resilience, and enlisted the help of botanical experts who identified active ingredients in these plants that are identical or similar to those found in our own bodies, so are easily assimilated and can reactivate our own cells to regenerate our skin.
Lauren & Laure-Anne
Each formula we develop is designed to release your skin's full potential, acting on all the layers of the skin, from the epidermis to the dermis, within the cells and in the extracellular matrix.
Your skin knows how to restore a good level of hydration, produce collagen even after the age of 40, and rebalance its microbiota. All you need to do is wake it up with targeted active plant complexes, while respecting its natural balance.
We're not looking for a cure, we're stimulating the natural capacities of our cells. That's how we achieve deep, lasting results.
We're redefining excellence in cosmetics - effective and responsible.
At Cultiv, we believe in the power of local cultures, whose intelligence and resilience are an incredible asset when it comes to skincare.
These crops, which have been growing beneath our feet for centuries, have developed extraordinary abilities to withstand external aggressions such as drought, pollution, and any form of imbalance. These are phenomena that we experience daily and that impact our skin.
We set out to understand the source of this strength and resilience, and consulted botanical experts who identified active ingredients in these plants that are identical or similar to those found in our own bodies, which are therefore easily assimilable and can reactivate our own cells to regenerate our skin.
Lauren et Laure-Anne
OUR ROOTS
OUR SIGNATURE FORMULASOR
The fruit of 2 to 3 years' research with the best dermocosmetic laboratories, our formulas are over 99% natural and far from minimalist.
We reconcile naturalness and effectiveness in exceptional, uncompromising skincare.
Each formula we develop is designed to release your skin's full potential, acting on all the layers of the skin, from the epidermis to the dermis, within the cells and in the extracellular matrix.
Your skin knows how to restore a good level of hydration, produce collagen even after the age of 40, and rebalance its microbiota. All you need to do is wake it up with targeted active plant complexes, while respecting its natural balance.
We're not looking for a cure, we're stimulating the natural capacities of our cells. That's how we achieve deep, lasting results.
We're redefining excellence in cosmetics - effective and responsible.
UNLEASH YOUR SKIN'S FULL POTENTIAL
Our ingredients may seem ordinary at first glance, but their powers are no less extraordinary.
Our botanical complexes use multiple extracts in synergy to create formulas that combine high performance with high tolerance. It's the combination of targeted active ingredients that makes our formulas so rich and effective.
Using our cutting-edge extraction protocols, Chicory, Rye and Beetroot are transformed into powerful beauty elixirs, concentrated in active ingredients.
OUR FIELDS OF BEAUTY
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